A new partnership between CertainTeed and Angie’s List™ will benefit reputable Colorado Springs and Denver roofers as well as roofers across the country. Last September 5, 2013, the building materials manufacturer issued a press release announcing their team-up with the online consumer reviewer. The partnership also allows them to offer exclusive advertising discounts and growth marketing opportunities to member contractors.
Jay Butch, director of contractor programs and promotions for CertainTeed Roofing, says that their
ShingleMaster™ contractors have consistently provided quality installation of the company’s roofing products to homeowners. Butch adds, “To show our gratitude for playing such an important role in our continued success, the partnership with Angie’s List will help to further manage, strengthen and leverage their local reputations and grow their businesses.”
An important component of the partnership program is that contractors will have assigned teams at Angie’s List. These teams will answer questions and give updates on account status, best practices, local advertising opportunities, market metrics, and program details. For example, a ShingleMaster™ like AquaDuct Roof & Gutters can reach out to Angie’s List for information and support in terms of promoting themselves to homeowners.
By joining forces, CertainTeed and Angie’s List will be able to pool their resources together to strengthen the promotion strategies and reputation management of the former’s certified roofers. Aside from offering a variety of home exterior materials, CertainTeed also trains and certifies roofing experts who pass their standards. Angie’s List, on the other hand, offers information on local service professionals in more than 500 service categories throughout the country.
This partnership may also benefit homeowners who seek certified and experienced roofing professionals who have earned good reviews from previous clients. Homeowners in Colorado, for instance, can search for Denver or Colorado Springs roofers based on their zip codes by using CertainTeed’s dedicated webpage for contractors. In turn, individuals can use results from CertainTeed to search for them on Angie’s List to check their ratings or reviews.
Certified roofers of CertainTeed can get started by contacting their local territory manager. These include ShingleMaster™ and SELECT ShingleMaster™ for residential roofing, Silver Star Contractor and Gold Star Contractor for commercial roofing, and Solar Roofing Contractor. Professionals who participate in CertainTeed’s RoofingRESPONSIBLY™ Recycling Program may also qualified to be part of this program.